iPhone Apps Abound for the On-The-Go Marketer

Can you use an iPhone in Internet marketing? If you spend any time on the road, the answer is a resounding yes.

With a mind boggling 140,000 apps that run on the iPhone, the device has gone from being a mere cell phone to “your computer away from the computer.” You can surf the web in brilliant detail using a version of Safari that works much like the Safari on your Mac, check up on your sales totals for the month, create to-do lists for the coming days and weeks, read and send e-mail from the same accounts as you use on your Mac, check up on the success of your current Web campaign, and more.

The iPhone has achieved a stunning success in the smart phone marketplace for a reason: it brings Apple’s  quality of workmanship, smoothness and brilliant interface design to the smart phone.

In fact, millions of people who would never think of purchasing a Mac because they are locked into the PC mindset have giddily embraced the iPhone. The iPhone (and iPod) was Apple’s brilliant “foot in the door” that got many PC users to consider the Apple product line. PC users could enjoy Apple’s quality of engineering without the hassle of learning a new computer system and transferring all their files over. In fact, many PC snobs who looked down on the Macintosh have become some of the foremost proponents of the iPod and iPhone line.

In many ways, the iPhone is like a “Mac in your pocket.” It embodies the same stunning quality of engineering and brilliantly well-thought-out interface of the Macintosh. All in a package you can carry in your pocket or hold in the palm of your hand.

Following is a tiny selection of the available iPhone apps that can be of use to Internet marketers.

Action Lists

Creating to-do lists and goals is an important daily activity for any successful business person. Action Lists is one of many to-do list managers available for the iPhone. It is an app that seems simple at first glance but reveals an impressive amount of depth once you start exploring it.

The main screen contains a list of the current to-do lists that you have set. Tapping any one of these items brings up the task details screen in which you can assign the task to a project, set the context, assign a start and due date, set repeat options, add notes, and more. Buttons visible at the bottom of the screen provide quick links to available options.

Roambi

Roambi (pronounced roam-bee) is the slickest, smoothest app for the iPhone I have found to date. It is essentially a spreadsheet program, but, rather then trying to shrink down a standard computer spreadsheet to the iPhone screen, it instead reconfigures the way the data is displayed. It can display data as a stack of cards in a card file, as a catalog of line charts, as a simple interactive pie chart  or as a detailed “super list” showing bar graphs for an extensive list of items.

Roambi doesn’t simply show a scaled-down subset of your spreadsheet data; instead, it totally reconfigures it to perfectly fit the iPhone screen and capabilities. In a Roambi data view, all of the information in a large spreadsheet is accessible, but reformatted in such a way that it is not only accessible but actually kind of beautiful.

AmbiScience Brain Power

Sometimes when you’re on the road you simply want to drown out the hubbub and noise around you. AmbiScience Brain Power can help. It plays a number of soothing sounds that, with headphones, can help you concentrate. The app claims to “sync your brain waves which leaves you feeling refreshed, peaceful and inspired.” I don’t know about that, but I do know that this app is a good way to drown out extraneous sounds.

Aji Reader

Aji Reader is an app that allows you to-get this-view full-sized PDF files on your iPhone. Simply enter in the URL at which the PDF that you wish to view is found on the Web and it will be downloaded to your device. Viewing a PDF formatted for 8.5 x 11 paper on the 2 x 3″ screen can sometimes be a challenge, but landscape mode and the high-resolution of the iPhone screen helps. The app has quite a bit of depth and itself has a 36-page user manual (in PDF format, of course). 

(Note: Apple’s new iBooks app also lets you view PDFs on your iPhone.)

ThinkingMap

Since we rarely think in a linear fashion, and one thought often leads to another in an (hopefully) endless fashion, the mind map as been developed to help us capture our thoughts.

Most people think of using a mind map on a large screen, but a number of mind map programs have been developed for the iPhone. If you’re on the go and you find yourself with some spare time when a brilliant inspiration hits you, it can be handy to have this in your pocket.

ThinkingMap displays a simple black-and-white mind map that effectively takes advantage of the small screen real estate (but does not allow you to move or rearrange topics once you have created them).

SimpleMind

This mind map app offers a more colorful but somewhat less space efficient interface that does allow you to move subtopics around By dragging them with your finger (but does not seem to let you reconnect a subtopic to a different topic if you decide it fits better somewhere else). Both apps let you export your mind map as an image that can be much larger than the iphone’s screen, although SimpleMind offers higher resolution.

Analytics Agent

If you have a spare moment while on the road, why not check up on how your websites are doing? Analytics Agent allows you to access your Google Analytics data through a slick, easy to use interface; just enter your analytics login information and connect!

This is not merely a web page shrunk down to iPhone size. Instead, the analytics data in the form of lists, bar graphs, pie charts and more is reformatted to smoothly fit the iPhone screen. Buttons at the bottom of the interface allow you to view the total number of visits, the number of unique visitors, the page views, the amount of time visitors spend on the site and the bounce rate (the percentage of visitors who view more than just the home page). This app comes in both a free and a paid version. The free version displays ads while the paid version contains more info. Analytics Agent should not be confused with an inferior app simply called Analytics with which I have experienced intractable login difficulties.

Twitter

Twitter is the micro-blogging platform of the year (or maybe the decade), and it is just as popular with Internet marketers as with the general public. The iPhone is a great vehicle to let you keep in touch with your Twitter followers, as it provides access to the service at any time of day, wherever you may happen to be.

Apple’s app store lists dozens of Twitter apps for the iPhone, including one provided by Twitter itself, called simply “Twitter” (although some screens are labelled “twittermobile.” It offers real-time search, Top Tweets, trending topics and maps that show what’s happening nearby or across the country.

Got a free moment? Update your Twitter feed, or catch up on the general Twitter stream. Your Twitter account need never be stagnant with Twitter installed on your iPhone.

Commercial Agents – Keys to Dominating Market Share and Sales Territory

As a commercial or retail property agent today, you have to dominate your local property market. The levels of enquiries and the types of enquiries coming from each and every listing need to be optimised. Any genuine enquiry should be converted clearly and effectively into the correct property.

So why is all this pressure applying today? The simple fact of the matter is that there are fewer enquiries around for every property that you take to market. The buyers of commercial property are still frustrated by the availability of finance. Any genuine enquiry you receive should be qualified and then converted as quickly as possible into the correct listing.

This also says that any overpriced listings are generally a waste of time unless the owner of the property is somewhat flexible to a price reduction down to the levels of current market activity. It should also be said that any price reduction should occur quickly at the commencement of the campaign as most enquiries only come in within the first three or four weeks of marketing commencement. After that time the property progressively becomes less interesting and attractive to the existing buyers.

So the marketing of commercial property today is more important than ever before. The experienced commercial agent has a high value in that process.

For the agent to dominate the commercial property market today, there are some rules to be followed and implemented. Here are some other main ones:

  1. Every listed property should have a signboard placed on it. Perception of market share is highly important in your local area. The more signboards you can have in your area, the better for your agency in market perception. Signboards still generate a lot of enquiry and have real impact in your local area.
  2. Quality marketing campaigns are the rule and not the exception today. Every exclusively listed property should be taken to the market through a comprehensive and selectively targeted process. This would normally involve the Internet, local businesses, local Property Investors, newspaper advertising, e-mail marketing, and direct contact or direct calls. This type of marketing campaign takes a serious amount of effort. On that basis, the campaign should only apply to exclusive listings over which you have full control for a reasonable amount of time.
  3. A vendor paid marketing campaign is essential. Every exclusive listing should have some form of vendor marketing. To assist you in selling this process to the client, you can have three marketing alternatives for the client to consider. Invariably most clients choose the middle level cost and recommendation.
  4. Keeping in contact with all the business owners locally is just so important today. Business owners and proprietors are the backbone of commercial property activity. Knowing their intentions to move, sell, buy, or rent are some critical parts of your market intelligence gathering.
  5. Identifying, locating, and contacting the owners of quality property in the local area will always be important. This process can take time given that the ownership identity and structure for a property is sometimes conveniently hidden inside a Property Trust or a Company ownership. Nevertheless, you still need to be implementing a process of contact with all the local property owners and investors.

The best agents know their market and constantly tap into it in a variety of ways and then record their findings. The agent with the largest database that is accurately maintained and up to date is usually the agent doing the deals today. They are the agent of choice. Is that you?

Are Apps Killing The Traditional Way We Communicate Between Ourselves?

If you ask anyone from the older generations about how the methods of communication have changed, the chances are they could talk for hours about how things aren’t like they used to be.

To be fair to them they may have a point. As we move into a future full of sophisticated gadgets and technological change, it must have an effect on society.

If we take the mobile phone as an example, we can see the rise in its popularity and the way it has developed over the years has led to some drastic changes in the way we lead our lives. Everything a person needs in their day-to-day lives is right there at their fingertips. Who needs an alarm clock landline phone or personal planner when they can be found right there on your mobile phone.

It is no surprise that if this new technology makes our lives that bit easier, then people will strive to make improvements. But we don’t know what the long-term effect this may have on the way we communicate with each other.

Many of the older generation, even if we give them a new smartphone, the chances are they will soon revert back to their old ways because that is what they are used to. Could we see ourselves in a few years time looking back and saying how much the way we communicate has changed? Maybe in ways we have not thought of yet.

Mobile phones have obviously benefited our lives in many ways, from individuals to the entire population. The ease of access to the internet from your phone and the increasing demand for mobile friendly websites has seen a rise in the need for quick and up to date apps to help us. The question is, could these apps be adversely affecting us and we don’t know it?

Go to any social gathering and it seems everyone is using their phone. Everything they need or enjoy is there on their phone, condensed into easy to use applications. Facebook, Twitter and Instagram are all massive social media sites and people are becoming addicted to constantly checking their phones for news or posting updates on what they are doing. This is never more apparent than in a group of friends out socializing.

Again, if we go back a generation, going out with friends meant exactly that. You would be there to enjoy their company. Nowadays it seems we are more interested in seeing who is doing what on social media rather than simply socializing.

Anyone would struggle to find a group of friends who could spend their entire evening talking to one another without being interrupted by someone using their phone or app at some point during the night. The traditional idea of communication between friends in a social situation is being replaced by constantly checking and updating your status. A far cry from living in the moment and enjoying the company of others.

The way we communicate has drastically changed, and not just when people are out and about. Instant messaging is now a massively popular method of communication and with so many different apps out there offering a new take on it, the old-fashioned method of just speaking to a person seems like the relic of a bygone era. Whether it is sending pictures, ‘selfies’ or anything else that your app lets you do, it is getting harder to talk to someone if you don’t have access to all these popular methods.

Could we see a fall in these classic methods of communication? Simply talking to people you know or when meeting new people is not the social norm. Think about when you meet someone; the chances are they will ask you if you are on Facebook or suchlike. Not being a regular user of these social media apps could make you seem out of touch with what is considered normal.

Are we heading towards a world where the simple act of talking to a person face to face is seen as old-fashioned? These new apps may make our lives easier in one way, but we run the risk of changing the idea of what it means to communicate with one another.

Or do you think the old ways were more fun and enjoyable?

Men’s Fashion Advice is all in the Bag – The Man’s Bag

Maybe women were right after all these years. Carrying stuff in a purse is much, much easier than stuffing everything in your pants pockets. I know I don’t have enough room to carry the whole lot of items I use daily such as cell phones and laptops, to keys and wallets. Men have a lot of things to haul around sometimes. That may be one of the reasons why men everywhere are beginning to copy women and carrying around men’s bags for all that “stuff”.

Forget about that antiquated notion that carrying a bag is just for women and a fancy way of saying carrying a purse. What do you think that briefcase of yours is? If briefcases are OK for men to carry around then there should be no reason why other bags with classic elements, like messenger bags, can’t be an accepted accessories for today’s modern man. Here are a few of the most popular, classic bag styles that can be mixed and matched with both business and casual wardrobes.

  • Briefcase – When it comes to acceptable handbags for men, there is no other more famous that the good old briefcase. The briefcases used today are a far-cry from the ones used by our fathers and grandfathers. These new briefcases are no longer boxy shaped and don’t have those sharp corners but use a more rounded edge. They still employ the use of buckles, leather exterior, and practical interior compartments making this bag a staple for the working-man’s wardrobe.
  • Messenger bag – The slick looking messenger bag was designed and modeled after the bags traditionally carried messengers throughout history. They are normally made from a canvas material and worn swung across your shoulder. These bags have become a big part of urban fashion. The men’s messenger bag has a laidback style to go with a classic, casual flair, while the leather messenger tote screams uptown sophistication.
  • Holdall – A real man of travel needs to own a holdall for those exciting weekend getaways or out of state business trips. What was once considered big and bulky has become transformed into a sleek and stylish carryall. The design for these bags was inspired by the duffel bag believe it or not. Now thanks to a largely leather exterior and more refined appearance it took on more of a classic look than a practical one.
  • Tote – The tote is this generations take on the classic briefcase. It closely resembles an artisan’s bag with the maximum in casual business attire. It has a pretty basic design with soft leather exterior giving it that classic look. It employs the use of long handles giving it an edge of contemporary. This kind of man’s bag will add a touch of casual masculinity to any casual work wear.
  • Newsboy bag – The newsboy bag is one of those classic styles that are forever timeless. It is almost synonymous with men’s casual wear. Similar to s messenger bag’s style, its traditional exterior of canvas gives it less formality than a messenger bag. The newsboy bag is great for students and workers on the go, leaving a fashion statement mark on anyone who sees it.